Kochi, July 3:
Coconut products from India have received an good response at the Summer Fancy Food Show 2013 held in New York City. The show is North America’s largest food exhibition.
K. Muralidharan, Director, Coconut Development Board, showcasing the Board’s TMOC (market promotion) scheme, said it received many enquiries for Indian coconut products especially tender coconut water, coconut cream, coconut milk, low fat coconut milk, coconut milk powder, virgin coconut oil and RBD oil.
The board had displayed many value-added products such as desiccated coconut powder, coconut milk powder, tender coconut water in cans/tetra packs and varieties of coconut oil in its stall, he said.
The focus of the event was to synergise the efforts of the Export Promotion Councils/ trade bodies to highlight the ‘Brand India’ concept and present a single ‘India Pavilion’ image. As an Export Promotion Council, the board is mandated to explore the potential of Indian coconut products in the international market through participation in international fairs, he said.
The advertisement posters highlighting the goodness of Indian coconut and coconut food products were exhibited in the board’s stall, which attracted thousands of visitors from various countries. VVD & Sons Pvt Ltd, Tamil Nadu, also participated in the show under the banner of the Coconut Board.
The board’s participation in the 59th edition of Summer Fancy was arranged by the India Trade Promotion Organisation (ITPO). Many organisations, both from Government and the private sector, are participating under the banner of the ‘India Pavilion’.
Apart from coconut products of edible and non-edible nature, the display profile covered spices, rice, ready-to-serve meals, confectionery products, bakery products, pickles, jam, honey, sesame, Indian snacks and other grocery items.
Source: http://to.ly/mehU
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